Mobilizing the Store
How is your organization keeping up with the seemingly exponential pace of change in the retail space?
Everyone has a phone, and companies with a brick and mortar presence are taking big steps to engage with customers via mobile once they walk in the door.
Retail organizations need to evolve their businesses and take advantage of all kinds of technologies to get their customers what they want, as quickly and efficiently as possible. You need the right blend of technology, strategy, and people to keep up with the level of responsiveness that consumers are becoming accustomed to. You’ve already got WiFi and other existing technology infrastructure
– how are you using it to interact with shoppers?
INA has been helping retail organizations understand what kinds of technologies are available that can help them engage with customers on a mobile basis, and keep up with the giants of the modern retail world.